Brilliant topical PSA from South Africa. You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.
“Why is it so hard to see black and blue?” reads the headline.
Copy reads: “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”
Agency: Ireland Davenport.